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Western beauty are the things of star. They possess an ethereal allure that defies day. With higher cheekbones and piercing vision, southeast western girls have a captivating splendor that leaves enthusiasts speechless.

From vintage beauties such as Melina Mercouri and Maria Callas to modern-day stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing beautiful girls. But what is it about continental charms that makes them but alluring? Is it their abundant history and happy traditions? Or is it their inherent organic attractiveness?

The answer to these questions could include great implications for the comfort business. As the world’s leisure manufacturers struggle to make a revenue in trend, they’re looking to boost sales and profitability by expanding into elegance. According to a Mckinsey report, perfumes and cosmetics are a « flagship » enterprise that can generate progress in many other categories for leisure brands.

But the strategy is not without dangers. The crammed category can be difficult to break. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.

The circumstance of Burberry, which took its elegance enterprise in- residence under previous Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the agency’s licence partnership with Interparfums Sa, which held the registration for its Montblanc and Van Cleef & Arpels shampoos, sent shares of the company tumbling 9.4 percent on Sept. 6. Kering’s order of Creed at a 14- times income three in October also made investors sit up and take notice.

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